The Sahara Samay UP/Uttaranchal Channel was launched on the 28th March, 2003. It was the first attempt by any 24x7 News channel to cater to a regional viewership in the country. It did not take long for the channel to create a distinct niche in terms of viewership in the two states of Uttar Pradesh & Uttaranchal. The channel’s strength has been to provide in-depth regional content, aided by the latest of technologies.
With a wide network of reporters and 9 Bureaus in Allahabad, Meerut, Barely, Lucknow, Kanpur, Dehradun, Agra, Gorakhpur and Varanasi, spread across the two states, the channel has been at the forefront of news – political and socio-economic, emanating from the two states. The channel has taken a lead in raising people-oriented issues. This has in turn, created a strong bond between the channel and its target audience, making for some compulsive viewing for a large, discerning audience across both states.
The Sahara Samay UP/Uttaranchal also provides access to numerous advertisers and media planners, who want to communicate their products and services to some of the largest captive audiences within the vast market of Uttar Pradesh and Uttaranchal. In fact, some of the biggest brands in the country are already associated with the channel.
Watch Sahara Samay UP/Uttaranchal News Channel Live Online only at YuppTV